What is copywriting freelancer?

A copywriting freelancer (or independent contractor) write and edits copy for a business purpose. Our freelancers are all local to West Michigan, so they are able to both work virtually and meet at an office as well by appointment. Their most common functions are writing short pithy copy like blogs, as well as long-form content, but they also can help with more complex and long-term writing projects for your business, like manuals.

What does a copywriting freelancer do?

Copywriting freelancers perform several tasks that make your written content accomplish the desired purpose. They ensure your content has the right voice for the audience and is clear and well-structured.. Content is a powerful tool in marketing, advertising, and communication. Additionally, they are experts in what they do, so they can help you accomplish your vision quickly and on-budget.

What equipment and applications do our copywriting freelancers have access to?

Our copywriting freelancers have access to a translation and design resources, and are competent in software that helps them research and tailor content to accomplish targeted SEO results by using specific keywords and unique angles to capture interest.

How can I hire a copywriting freelancer?

Considering all the tasks you wish to outsource and your budget, identify the candidates who would be best for the job based on their skills, experience, availability, and specialization. Then, choose the candidate whose profile you like best. Make sure to talk to them before ordering to ensure that they're the right fit for you and your business.

How much does a copywriting freelancer cost?

Hiring one of our copywriting freelancers typically costs anywhere from $15 to $30 per hour, depending on several factors including, their experience and expertise, and the tasks they help you with. We have trained professionals in three tiers:

BEGINNER ($15-19/hr): Interviews, research and blog content

EMERGING ($20-24/hr): Long-copy for brochures, websites, product descriptions and press releases

SOLOPRENEUR ($25+/hr): Larger projects like user manuals, case studies, and presentations

What qualities should a copywriting freelancer possess?

Some of the qualities that every copywriting freelancer must possess are professional reliability, a friendly personality, the ability to work well under pressure, excellent time management skills, excellent command of the English language, and intuition around what may draw interest from the target audience. Successful freelancers are also good at setting boundaries and not letting clients take advantage of them.